privacy policy



Your privacy is important to Enchanté Lites (herein referred to as "Company," "Enchante," or "Enchante Lites.")  We’ve developed the following Privacy Policy that covers how we collect, use, disclose, transfer, and store your information. Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.

Collection and Use of Your Personal Information

Personal information is defined as data that can be used to uniquely identify or contact a single person.

You may be asked to provide your personal information anytime you are in contact with Enchanté Lites or an Enchanté Lites affiliated company.  Enchanté Lites and its affiliates may share this personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising.

Here are some examples of the types of personal information Enchanté Lites may collect and how we may use it.

Personal Information We Collect...

  • When you create an Enchanté Lites user ID, register your products, apply for commercial credit, purchase a product, or participate in an online survey, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, and credit card information.

How we use the personal information we collect...

  • The personal information we collect allows us to keep you posted on Enchanté Lites' latest product launches, and upcoming events. It also helps us to improve our services, content, and advertising.
  • We also use personal information to help us develop, deliver, and improve our products, services, content, and advertising.
  • From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your dealings with Enchanté Lites, you may not opt out of receiving these communications.
  • We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Enchanté Lites' products, services, and customer communications.
  • If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.

Collection and Use of Non - Personal Information

We also collect non-personal information − data in a form that does not permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:

  • We also may collect information regarding customer activities on our website, and Online Store and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non-personal information for the purposes of this Privacy Policy.

If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.

Cookies and other Technologies

Enchanté Lites' website, online services, interactive applications, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our website people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

Enchanté Lites and our partners also use cookies and other technologies to remember personal information when you use our website, online services, or visit our online store. Our goal in these cases is to make your experience with us more convenient and personal. For example, knowing your first name lets us welcome you the next time you visit the Enchanté Lites Online Store. Knowing your country and language, for examples, helps us provide a customized and more useful shopping experience. Knowing someone using your computer or device has shopped for a certain product helps us make our advertising and email communications more relevant to your specific interests. And knowing your contact information, and information about your computer helps us provide you with better customer service.

As is true of almost all websites, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit pages, operating system, date/time stamp, and clickstream data.

We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, and to gather demographic information about our user base as a whole. Enchanté Lites may use this information in our marketing and advertising services.

In some of our email messages, we use a “click-through URL” linked to content on the Enchanté Lites website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.

Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers. 

Protection of Personal Information

Enchanté Lites takes precautions — including administrative, technical, and physical measures to safeguard your personal information against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.

Enchanté Lites online services such as the Enchanté Lites Online Store use Secure Sockets Layer (SSL) encryption on all web pages where personal information is collected. To make purchases from these services, you must use an SSL-enabled browser such as Firefox, Safari, or Internet Explorer. Doing so protects the confidentiality of your personal information while it’s transmitted over the Internet.

When you use some Enchanté Lites products, services, or post on an Enchanté Lites forum, chat room, or social networking service, the personal information you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to submit in these instances. For example, if you list your name and email address in a social network posting, that information is public. Please take care when using these Enchanté Lites networking features and services.

Integrity of Personal Information

Enchanté Lites makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.


Enchanté Lites does not knowingly collect personal information from children under 13. If we learn that we have collected the personal information of a child under 13 we will take steps to delete the information as quickly as possible.

Third Parties

Enchanté Lites websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties − for example, a third-party link to a retailer selling Enchanté Lites products. Information collected by third parties, which may include such things as location data or contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

Information Accuracy

This website may contain typographical errors and/or inaccuracies and may not be 100% complete or current.  Enchanté Lites reserves the right to correct any errors, inaccuracies, or omissions and to change or update information at any time without prior notice.  We are not responsible for any typographical or informational errors, and apologize for any inconvenience this may cause you.

Any information submitted to Enchanté Lites (for example: product ideas/re-design suggestions) through this website becomes the sole property of Enchanté Lites, where no credit is due, or shall be given to the submitter.


If you have questions or concerns about Enchanté Lites' Privacy Policy or data processing, please contact us at the appropriate email or address below:

Enchanté Lites, 15 West 34th Street, 8th Floor, New York, NY, 10001, USA  (ATTN:  Website Privacy)

Enchanté Lites may update its Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy.

Last Updated:  April 14, 2014